AACE Award for “Wheels” doc

The Wheels of Change doc Booker helped make won an Applied Arts Creative Excellence Award for Broadcast TV — Branded Content in 2011.

“The Bicycle Factory is a Cadbury Canada promotion that allows consumers to turn Cadbury UPCs into bike parts. To educate Canadians on the transformative power of bicycles in Africa and draw attention to the Bicycle Factory we created a one-hour documentary that depicted the lives of several new bicycle recipients before they got their bikes and documented the immediate impact the bicycles made on their lives. This documentary aired in October on CTV.”

See the award and credits here.

 

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