About

booker-sim

IN BRIEF

Honours degree in Philosophy, McGill University. Canadian and US citizen, fluent in English and French.

Booker has nearly twenty years experience RESEARCHING, WRITING, PRODUCING and DIRECTING story-driven content and digital experiences focused on music, youth, innovation, sports, geopolitics and world culture. He has co-created stories about politicians, war criminals, terrorists, spies, gangsters, entrepreneurs, influencers, historians, activists, athletes, child soldiers, refugees, rappers, DJs, CEOs – and lots  of everyday folks. Other experience includes equitable, inspirational branded-content and strategy, music tech & startup entrepreneurship, sustainability, scriptwriting and interactive production.

Booker has access to a vast network of freelancers around the world, and has visited or worked in over 40 countries, including numerous war zones. Docs have aired primetime on CTV’s W-5, CBC’s The National and The Current, Fuse and Al Jazeera, and screened at NXNE, Slamdance, VIFF, the New York Hip-Hop Film Festival and Pop Montreal. His interactive docs have won at the Canadian Screen Awards, the Webbys, the OneShow, the Cannes Lions, FWAs, D&ADs, Awwwards and the Banff World Media Festival. Click HERE for Booker’s showreel.

 

IN DETAIL

(2018-PRESENT) Booker rejoined long time collaborator Sumit Ajwani at his Makers.to producers’ collective. Clients include Volkswagen, Corona, Roots and Canada Goose. He continues to develop story driven content with a variety of partners and consult as a strategist.

(2016-2018) After two years freelancing for Jam3, Booker officially joined Jam3 in April 2016 as a creative producer where he was trained in digital and interactive production. Clients included Google, Microsoft, Mozilla, Success Academy, Snoop Dogg’s Merry Jane, the NFB and Visa. Interactive docs won multiple awards, most notably CHANGE GOUT with two Cannes Lions, and NUCLEAR DISSENT with a 2019 Canadian Screen Award, two Webbys and two ADCCs.

(2014-2015) Director and co-producer of SONS OF GALLIPOLI, an interactive documentary commemorating the 100th anniversary of the Gallipoli campaign. Commissioned by Jam3 and Modiki for client Kale. The project won several OneShows, a Banff World Media Festival Award, a D&AD Pencil — plus was shortlisted for two Cannes Lions and a Canadian Screen Award (CSA).

(2010-2014) Co-founder and marketing director of Legitmix, an innovative music-tech startup. Helped secure a $3m financing round (led by the Ontario Emerging Technology Fund) and oversaw site development (with Facebook-logo designers The Cuban Council and an internal team of developers). Conceived marketing strategy and executed projects with influential artists like Diplo, Pusha-T, Danny Brown and El-p. Strategic partners included Biz3, Diplo’s Mad Decent, Mass Appeal, Fools Gold and the Turntable Lab. Covered favorably by Billboard, MTV, Bloomberg, the Verge, MIT Technology Review, Pitchfork, the Fader and Time Out New York. Booker continues to consult for Legitmix.  Wrote or co-wrote all press releases with Biz3 and other strategic partners.

(2012) Consulting producer for THE NEW GREAT GAME, a three-part series by Alexandre Trudeau for CBC’s The National about pirates, pariahs and world powers competing for dominance of the strategic waterways of the Middle East.

(2009-2010) Creative producer, producer, writer and editor of WHEELS OF CHANGE, a CTV doc about bicycle empowerment in Africa. Commissioned by The Hive, Frantic Films and Cadbury, it won several awards, included two Tellys.  Also directed and co-produced content for Cadbury’s Canadian Fair Trade launch (conceived of by The Hive).

(2008-2011) Creative director, writer (and sometimes co-director and editor) for uber cycling brand Cervélo’s TV and online video content. Created the groundbreaking BEYOND THE PELOTON web series, a Cervélo sponsored project that told the story of some of cycling’s biggest stars, culminating in wins at the Tour de France. Also produced cycling content for Open, Rotor, Team Garmin-Cervélo, Slipstream and Red Bull.

(2007) Project managed and co-authored an in-depth strategy with new media thinker Brian Boigon to help bring Canada’s premier fashion school in line with today’s brand, media and web-centric fashion industry.

(2006) Co-produced SECURE FREEDOM, a documentary by Alexandre Trudeau about terror suspects detained without trial, fearing deportation to torture in Syria. Aired primetime on CTV on the 5th anniversary of 9/11.

(2006) Co-produced OUR THIRD CHANCE, a three-part series about peacekeeping, for CBC national radio’s The Current, featuring Michael Ignatieff, Louise Arbour, Louise Fréchette and Romeo Dallaire.

(2005-2008) Producer, JuJu Films: developed and pitched documentary, TV and feature film concepts – and led day-to-day production and office management for Alexandre Trudeau’s Montreal-based production company.

(2003-2005) Directed, produced, wrote and co-edited TRAGEDY: THE STORY OF QUEENSBRIDGE, an acclaimed feature doc about the famous hip-hop legacy of New York’s largest housing project – featuring rap legends Mobb Deep, Capone-n-Noreaga, Marley Marl and Tragedy. Official selection at Slamdance, NXNE, Pop Montreal, the New York Hip-Hop Film Festival and Moffom, and aired on Fuse TV. Also led to work as a consultant for some of the biggest names in the hip-hop industry at the time.

(1999-2005) Studied screenwriting with NY Times bestselling author Anthony Hyde, culminating in scripts that gained serious interest from Hollywood agents, movie stars and producers.

(2003-2004) Pitching, research and pre-production for EMBEDDED IN BAGHDAD, about the Iraq war; and THE FENCE, about the Israeli-Palestinian conflict – which aired on CTV with a combined viewership of over two million.

(1999-2000) Pitched, wrote, co-produced and directed BELGRADE: ONE YEAR AFTER, a doc for CBC’s The National, about the underground youth of Serbia rising up against Milosevic a year after the NATO bombing. Also produced unaired docs about Kosovo and Yugoslavian president Kostunica who defeated Milosevic in the 2000 elections.

(1999) Co-founded JuJu NYC with Malcolm Hearn, whose clients have included MTV, HBO, Nike, ESPN and Ford (available as a NYC production partner).

(1999) Production manager for a pilot about Havana. Produced a pilot for a travel show about Africa.

(1996-1998) Co-wrote, directed and produced LIBERIA: THE SECRET WAR, which won at the International Vues D’Afriques Film Festival, was an official selection at the Vancouver International Film Festival, and was awarded a NFB grant. Co-founded JuJu Films with Alexandre Trudeau and Malcolm Hearn.

(1993-1997) Honours degree in philosophy, McGill University.  Top marks for thesis on Hegel’s PHENOMENOLOGY OF SPIRIT, supervised by renowned German Idealism expert Prof. George Di Giovanni. Other specialties included Kant, Nietzsche, Heidegger, Deleuze and Derrida.  Rigorous training in clarity of thought and writing about the essence of being, which has proved useful for both documentary and branding.

(1993) Took a year off after high school to hitchhike from Paris to Ghana with Alexandre Trudeau, traveling across the Sahara desert through war torn Algeria and Mali.  Met many Liberian refugees, encounters that would later inspire Booker and Alexandre to return to West Africa to film LIBERIA: THE SECRET WAR.

(1984-1997) Worked intermittently during school holidays as a young production assistant during the early days of Rob Sim’s burgeoning video startup.  Sim Video has since grown into industry leader the Sim Group, with Booker staying in close contact with the Sim team to keep up on the latest camera and post-produciton innovations — and can seamlessly work with Sim to co-ordinate camera and post solutions.

References, screening links, TV show concepts and screenplays upon request.

Click HERE for Booker’s press.

Click HERE for Booker’s IMDB page.

Click HERE for Booker’s Linkedin profile.

Click HERE to contact Booker.