In 2010 I co-founded music-tech startup Legitmix with serial startup entrepreneur Omid McDonald, who came up with a tech solution to a problem I encountered while making my TRAGEDY hip-hop documentary: music clearance. I supported him in investor pitches that led to over $3 million in financing, led by the Purple Angels and Canadian startup incubator MaRS (with whom I created an education series in 2020).
As CMO I put together a comprehensive strategy and recruited industry-leading PR agent Kathryn Frazier of Biz3, ego trip co-founder Sacha Jenkins (who went on to lead Mass Appeal with Nas), former Ecko Unltd music director DJ Neil Nice and Noah Rubin, who served as editor-in-chief for both Mass Appeal and Snoop Dogg’s Merry Jane. We garnered loads of positive press in Billboard, MIT’s Tech Review, QZ, Pitchfork, Complex, launched at SXSW with Diplo and released PR projects with El-P, Pusha T, Danny Brown, Fools Gold, Turntable Lab and DJ Earworm.
While our tech was eclipsed by the streaming revolution, I learned a tremendous amount about fundraising, startup strategy, product development, UX and UI, marketing, PR and user acquisition.
Check out Legitmix explainers and brand videos I wrote, directed and produced: https://vimeo.com/showcase/10638674
And influencer videos and remix competitions I put together: https://vimeo.com/showcase/10593500
Check out the extensive press coverage on my blog: https://bookersim.com/category/press/