DIPLO’S “MAD LEGIT”

DIPLO’S “MAD LEGIT”

Published under equitable, branded, music, tech, youth, on Thursday 13, 2014

Mixtape and product launch, 2011

“Legitmix is a new platform that allows musicians to legally sample music from other sources — and sell it — without going through the sample-clearing process. To introduce Legitmix to the world, the company has teamed up with Diplo and his label Mad Decent. Right now, Legitmix is selling Diplo’s latest DJ mix, a 40-minute set called Mad Legit.”  — Pitchfork, 2011

Having set his sites on world famous Dj and tastmaker Diplo to launch Legitmix, co-founder Booker Sim set to work with his Legitmix team, Diplo’s Mad Decent label and Biz 3 Publicity to make the “MAD LEGIT” concept a reality, generating tons of buzz for the new platform.  A beta launch of Legitmix and MAD LEGIT coincided with Mad Decent’s first official SXSW party, which Legitmix sponsored (and where Booker filmed the above Diplo interview).

Like all Legitmix-powered releases, with MAD LEGIT, both remixers and the artists they sample get credited and paid.

Check out some of the press:

http://www.thefader.com/2011/07/20/diplowatch-2011-12-is-diplos-new-dj-mix-technology-cool/

http://pitchfork.com/news/43244-diplo-releases-new-dj-mix-with-legitmix/

Booker also worked with Diplo’s Mad Decent label on MOOMBAHTON REMIXES, an EP of dance-floor ready remixes in the moombahton style, featuring remixes by moombahton inventor Dave Nada and other pioneers of the genre.

 

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