Published under docs, equitable, branded, tech, politics, travel, on Thursday 11, 2015

Booker was brought on by award-winning digital shop Jam3 to direct and co-produce an interactive documentary commemorating the 100th anniversary of the Gallipoli campaign, centered around Ataturk’s beautiful ode to mothers of the fallen. SONS OF GALLIPOLI won several OneShows, a Banff World Media Festival Award, a D&AD Pencil — plus was nominated for two Cannes Lions and a Canadian Screen Award (CSA).

The project was created in co-ordination with the governor of Gallipoli (Canakkale in Turkish) and sponsored by Kale, a ceramics company with deep roots in Gallipoli — to pay tribute to the memory of the fallen on all sides.  The core concept was conceived of by American creative Ernie Schenck and Turkish agency Modiki.

In terms of creative pre-production, Booker worked closely with Jam3 president Mark McQuillan, partner/CD Adrian Belina and their Toronto team, along with Ernie in Rhode Island and the Modiki team in Istanbul — and he was involved in everything from creative and dev ideation sessions, to crafting decks, client presentations, vetting facts with historians, and co-ordinating the complex narrative demands of a diverse international team of experts, creatives and developers working in two languages.

In terms of production, Booker worked closely with Jam3 producer Sarah Lasch on the interactive side of things, and co-director Nurcan Şen from Canakkale Onsekiz Mart University for the linear documentary.  Gallipoli experts included Tim Travers, Haluk Oral, Şahin Aldoğan, Peter Hart, Lokman Erdemir, Kevin Fewster, Julian Thompson, Kenan Çelik, Seyit Ahmet Sılay and Bülent Yılmaz Korkmaz.  Ludovico Einaudi and Mercan Dede provided music, with Hamdiye Gündoğan and Sofia Clayton featured in Ernie’s scripted scenes.

The shoot took place in Turkey, the UK and Australia with a guerrilla team under tight contraints, with Booker’s longtime friend Goran Kovacevic serving as DOP (working alongside Marija Vukelic), doing great work with a small but powerful Sony A7S camera package. Documentary post was completed in Belgrade with B-92 veterans Nikola Bizic and Milan Mihajlovic.

SONS OF GALLIPOLI is part of Booker’s shift towards creating compelling online experiences, which started with Cervélo and continued with Cadbury and Legitmix.

Check out the interactive experience HERE.

Read more about it HERE.

Check the full credits HERE.

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