WHEELS OF CHANGE

WHEELS OF CHANGE

Published under docs, sports, equitable, branded, youth, travel, on Friday 11, 2014

CTV documentary, 2012

Booker served as producer, co-creative producer, writer and co-editor of THE WHEELS OF CHANGE, an hour long CTV documentary about bicycle empowerment in Africa, featuring the music of Ghanaian reggae star Rocky Dawuni. It was part of Cadbury and the Hive agency’s successful (and ongoing) bicyclefactory.ca equitable marketing campaign that culminated in 23k bikes being given to school kids in Africa. The doc won several awards, included two Tellys and was executive produced by Frantic Films.

Read the press HERE.

Watch the full doc, in four parts:

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