This interactive documentary was commissioned by Grünenthal to destigmatize gout through an educational – emotional – journey. I took a lead role as creative content producer, agency producer and writer, actively involved with director Dean Moore, client Langland and the Jam3 interactive team from story treatment, to pitch, shoot, edit, case study and launch. Winner of two Cannes Lions, a FWA, an Awwward and shortlisted for a Clio.

Check out the full film here:

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