“Spotify gets criticized for ripping off artists, yet they are posting significant loses. Techcrunch calculates that Spotify would have to reduce royalties from 70% of revenue to 55% to turn a negligible profit, but the backlash from artists would be enormous. Or, they could try charging more, and risk losing users. From Napster to YouTube and Soundcloud, the real issue, which Spotify is compounding, is the strategy of gobbling up users by destroying the value of music. It’s a race to the bottom, which only a few providers can survive. So why is Beats getting in the game? Because they think they can win.”