“JuJu Films, set up last year by the third of Trudeau’s four sons, Alexandre, and his longtime friends and partners Booker Sim and Malcolm Hearn, is currently translating the 60-minute film Liberia: A Documentary into English in time for its [Vancouver International Film Festival] screening. The doc debuted at the Vues d’Afrique festival in Montreal last April. Trudeau says they are also re-editing the film into a 46-minute version to pitch to broadcasters both here and abroad.
According to Sim, the few broadcasters who have seen the film have rejected it as ‘a little strange, a little radical,’ so the producers are spending the summer ‘trying to make it a little more accessible.’ The film was shot over three months in spring 1997 in the war-torn country on digital video, 16mm film and Hi-8 with a budget of about $85,000. (The trio took their company name from the Juju warriors in Liberia.)