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Booker Sim

  • STRATEGY ARTICLE ON “WHEELS” DOC

    May 1, 2011

    “With the help of Frantic Films in late 2009, it enlisted Alexandre Trudeau and Booker Sim to direct a doc […]

    Posted in:
    • Press
    • branding
    • equitable
    • youth
    • Wheels of Change
    • cycling
  • AACE Award for “Wheels” doc

    March 28, 2011

    The Wheels of Change doc Booker helped make won an Applied Arts Creative Excellence Award for Broadcast TV — Branded Content in […]

    Posted in:
    • Press
    • branding
    • equitable
    • youth
    • Wheels of Change
    • cycling
  • SMPIA on Branded Content & “Wheels” doc

    December 15, 2010

    “There is obvious opportunity to work on the production of the client’s new platform, but in addition to utilizing digital […]

    Posted in:
    • Press
    • branding
    • equitable
    • youth
    • Wheels of Change
    • cycling
  • Cadbury Delivers 5000 Bikes To Ghanaian Kids

    October 20, 2010

    “The film — made by professional documentarians Booker Sim and Alexandre Trudeau (Pierre and Maggie’s son) — certainly situates our […]

    Posted in:
    • Press
    • branding
    • equitable
    • youth
    • Wheels of Change
  • CTV, Cadbury, The Hive, Frantic team up for WHEELS OF CHANGE

    October 10, 2010

    “The Hive’s Bicycle Factory integrated campaign for Cadbury Canada, which turns UPC codes from Cadbury products into bicycles shipped to […]

    Posted in:
    • Press
    • branding
    • equitable
    • youth
    • Wheels of Change
    • cycling
  • Cadbury Airs Documentary On Bicycle Factory

    October 1, 2010

    “The Hive partnered with Toronto’s Frantic Film sand Alexandre Trudeau and Booker Sim, partners at Montreal-based JuJu Films, to create a 45-minute documentary called Wheels of […]

    Posted in:
    • Press
    • branding
    • equitable
    • youth
    • Wheels of Change
    • cycling
  • Marketing Mag on “BIG FAIR TRADE PICTURE”

    August 10, 2010

    “Cadbury has launched a broad-ranging marketing and public relations campaign, dubbed “See the big fair trade picture,” to announce that its […]

    Posted in:
    • Uncategorized
  • “The JuJu Method”

    May 8, 2007

    by Booker Sim JuJu is west African magic.
And JuJu is a creative collective I started with childhood friends Alexandre Trudeau […]

    Posted in:
    • music
    • branding
    • equitable
    • youth
    • Ideas
  • Playback on Booker Sim’s Liberia Doc at VIFF

    August 10, 1998

    “JuJu Films, set up last year by the third of Trudeau’s four sons, Alexandre, and his longtime friends and partners […]

    Posted in:
    • Press
    • equitable
About Booker
Booker has nearly twenty years experience WRITING, RESEARCHING, PRODUCING, DIRECTING and EDITING projects about music, youth, sports, war, geopolitics and world travel. He's produced encounters with politicians, war criminals, terrorists, spies, gangsters, CEOs, activists, athletes, child soldiers, refugees, rappers, famous DJs – and lots of everyday folks. Other experience includes equitable, inspirational and urban branded-content, music technology, startup entrepreneurship, online media, screenwriting and TV show pitches. Booker has access to a vast network of freelancers around the world.
Recent Posts
  • COVERAGE OF “SONS OF GALLIPOLI”
  • Vice’s Noisey asks Booker Sim to trendcast EDM
  • “The coolest NYC companies” Booker Sim in Time Out New York
  • Booker Sim in Magnetic Mag
  • Cyclingnews on Booker’s Beyond the Peloton series

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