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STRATEGY ARTICLE ON “WHEELS” DOC
May 1, 2011
“With the help of Frantic Films in late 2009, it enlisted Alexandre Trudeau and Booker Sim to direct a doc […]
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AACE Award for “Wheels” doc
March 28, 2011
The Wheels of Change doc Booker helped make won an Applied Arts Creative Excellence Award for Broadcast TV — Branded Content in […]
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SMPIA on Branded Content & “Wheels” doc
December 15, 2010
“There is obvious opportunity to work on the production of the client’s new platform, but in addition to utilizing digital […]
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Cadbury Delivers 5000 Bikes To Ghanaian Kids
October 20, 2010
“The film — made by professional documentarians Booker Sim and Alexandre Trudeau (Pierre and Maggie’s son) — certainly situates our […]
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CTV, Cadbury, The Hive, Frantic team up for WHEELS OF CHANGE
October 10, 2010
“The Hive’s Bicycle Factory integrated campaign for Cadbury Canada, which turns UPC codes from Cadbury products into bicycles shipped to […]
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Cadbury Airs Documentary On Bicycle Factory
October 1, 2010
“The Hive partnered with Toronto’s Frantic Film sand Alexandre Trudeau and Booker Sim, partners at Montreal-based JuJu Films, to create a 45-minute documentary called Wheels of […]
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Marketing Mag on “BIG FAIR TRADE PICTURE”
August 10, 2010
“Cadbury has launched a broad-ranging marketing and public relations campaign, dubbed “See the big fair trade picture,” to announce that its […]
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“The JuJu Method”
May 8, 2007
by Booker Sim JuJu is west African magic. And JuJu is a creative collective I started with childhood friends Alexandre Trudeau […]
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Playback on Booker Sim’s Liberia Doc at VIFF
August 10, 1998
“JuJu Films, set up last year by the third of Trudeau’s four sons, Alexandre, and his longtime friends and partners […]