Marketing Mag on “BIG FAIR TRADE PICTURE”

“Cadbury has launched a broad-ranging marketing and public relations campaign, dubbed “See the big fair trade picture,” to announce that its Dairy Milk chocolate bars are now Fair Trade Certified in Canada.

The company began selling Dairy Milk under the Fair Trade banner in Britain and Ireland last year as part of the Cadbury Cocoa Partnership, a 10-year, $80 million plan to support cocoa farmers in the developing world, including Ghana, which provides most of the cocoa for the corporation.”

Click HERE to read the full article on the campaign Booker worked on.

Click HERE to learn about Booker’s involvement. 

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