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COVERAGE OF “SONS OF GALLIPOLI”
June 1, 2015
Coverage and awards for the “SONS OF GALLIPOLI” doc Booker co-produced and directed in 2015 are starting to roll in. […]
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STRATEGY ARTICLE ON “WHEELS” DOC
May 1, 2011
“With the help of Frantic Films in late 2009, it enlisted Alexandre Trudeau and Booker Sim to direct a doc […]
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Booker Sim & Legitmix in BILLBOARD
April 9, 2011
Shortly after the launch of Legitmix, the innovative startup Booker co-founded, BILLBOARD caught up with him and fellow co-founder Omid […]
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AACE Award for “Wheels” doc
March 28, 2011
The Wheels of Change doc Booker helped make won an Applied Arts Creative Excellence Award for Broadcast TV — Branded Content in […]
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SMPIA on Branded Content & “Wheels” doc
December 15, 2010
“There is obvious opportunity to work on the production of the client’s new platform, but in addition to utilizing digital […]
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Cadbury Delivers 5000 Bikes To Ghanaian Kids
October 20, 2010
“The film — made by professional documentarians Booker Sim and Alexandre Trudeau (Pierre and Maggie’s son) — certainly situates our […]
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CTV, Cadbury, The Hive, Frantic team up for WHEELS OF CHANGE
October 10, 2010
“The Hive’s Bicycle Factory integrated campaign for Cadbury Canada, which turns UPC codes from Cadbury products into bicycles shipped to […]
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Cadbury Airs Documentary On Bicycle Factory
October 1, 2010
“The Hive partnered with Toronto’s Frantic Film sand Alexandre Trudeau and Booker Sim, partners at Montreal-based JuJu Films, to create a 45-minute documentary called Wheels of […]
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Marketing Mag on “BIG FAIR TRADE PICTURE”
August 10, 2010
“Cadbury has launched a broad-ranging marketing and public relations campaign, dubbed “See the big fair trade picture,” to announce that its […]
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“8 MILE vs GET RICH”
March 18, 2008
by Booker Sim Eminem and 50 Cent have both overcome tremendous obstacles to get where they are today. Both tell […]
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“Rap and Kicks”
March 16, 2008
by Booker Sim Run DMC dedicated a whole a song to their Adidas sneakers. KRS-One used his Nikes to mark his […]
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“Co-Branding Puma and Queensbridge”
July 27, 2007
by Booker Sim “My first year of ninth grade, can’t forget that day of school/ It was cool, till your man […]
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“The JuJu Method”
May 8, 2007
by Booker Sim JuJu is west African magic. And JuJu is a creative collective I started with childhood friends Alexandre Trudeau […]
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“On Branded Content”
December 16, 2006
More and more people agree that branded-content will “the ways of the future,” (or one of the ways of the […]