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Booker Sim

  • COVERAGE OF “SONS OF GALLIPOLI”

    June 1, 2015

    Coverage and awards for the “SONS OF GALLIPOLI” doc Booker co-produced and directed in 2015 are starting to roll in. […]

    Posted in:
    • Press
    • branding
    • equitable
    • tech
    • Gallipoli
  • STRATEGY ARTICLE ON “WHEELS” DOC

    May 1, 2011

    “With the help of Frantic Films in late 2009, it enlisted Alexandre Trudeau and Booker Sim to direct a doc […]

    Posted in:
    • Press
    • branding
    • equitable
    • youth
    • Wheels of Change
    • cycling
  • Booker Sim & Legitmix in BILLBOARD

    April 9, 2011

    Shortly after the launch of Legitmix, the innovative startup Booker co-founded, BILLBOARD caught up with him and fellow co-founder Omid […]

    Posted in:
    • Press
    • music
    • branding
    • tech
    • remix
    • Legitmix
  • AACE Award for “Wheels” doc

    March 28, 2011

    The Wheels of Change doc Booker helped make won an Applied Arts Creative Excellence Award for Broadcast TV — Branded Content in […]

    Posted in:
    • Press
    • branding
    • equitable
    • youth
    • Wheels of Change
    • cycling
  • SMPIA on Branded Content & “Wheels” doc

    December 15, 2010

    “There is obvious opportunity to work on the production of the client’s new platform, but in addition to utilizing digital […]

    Posted in:
    • Press
    • branding
    • equitable
    • youth
    • Wheels of Change
    • cycling
  • Cadbury Delivers 5000 Bikes To Ghanaian Kids

    October 20, 2010

    “The film — made by professional documentarians Booker Sim and Alexandre Trudeau (Pierre and Maggie’s son) — certainly situates our […]

    Posted in:
    • Press
    • branding
    • equitable
    • youth
    • Wheels of Change
  • CTV, Cadbury, The Hive, Frantic team up for WHEELS OF CHANGE

    October 10, 2010

    “The Hive’s Bicycle Factory integrated campaign for Cadbury Canada, which turns UPC codes from Cadbury products into bicycles shipped to […]

    Posted in:
    • Press
    • branding
    • equitable
    • youth
    • Wheels of Change
    • cycling
  • Cadbury Airs Documentary On Bicycle Factory

    October 1, 2010

    “The Hive partnered with Toronto’s Frantic Film sand Alexandre Trudeau and Booker Sim, partners at Montreal-based JuJu Films, to create a 45-minute documentary called Wheels of […]

    Posted in:
    • Press
    • branding
    • equitable
    • youth
    • Wheels of Change
    • cycling
  • Marketing Mag on “BIG FAIR TRADE PICTURE”

    August 10, 2010

    “Cadbury has launched a broad-ranging marketing and public relations campaign, dubbed “See the big fair trade picture,” to announce that its […]

    Posted in:
    • Uncategorized
  • “8 MILE vs GET RICH”

    March 18, 2008

    by Booker Sim Eminem and 50 Cent have both overcome tremendous obstacles to get where they are today. Both tell […]

    Posted in:
    • music
    • branding
    • youth
    • Ideas
  • “Rap and Kicks”

    March 16, 2008

    by Booker Sim Run DMC dedicated a whole a song to their Adidas sneakers.
KRS-One used his Nikes to mark his […]

    Posted in:
    • music
    • branding
    • equitable
    • Ideas
  • “Co-Branding Puma and Queensbridge”

    July 27, 2007

    by Booker Sim “My first year of ninth grade, can’t forget that day of school/
It was cool, till your man […]

    Posted in:
    • music
    • branding
    • equitable
    • youth
  • “The JuJu Method”

    May 8, 2007

    by Booker Sim JuJu is west African magic.
And JuJu is a creative collective I started with childhood friends Alexandre Trudeau […]

    Posted in:
    • music
    • branding
    • equitable
    • youth
    • Ideas
  • “On Branded Content”

    December 16, 2006

    More and more people agree that branded-content will “the ways of the future,” (or one of the ways of the […]

    Posted in:
    • music
    • branding
    • equitable
    • Ideas
About Booker
Booker has nearly twenty years experience WRITING, RESEARCHING, PRODUCING, DIRECTING and EDITING projects about music, youth, sports, war, geopolitics and world travel. He's produced encounters with politicians, war criminals, terrorists, spies, gangsters, CEOs, activists, athletes, child soldiers, refugees, rappers, famous DJs – and lots of everyday folks. Other experience includes equitable, inspirational and urban branded-content, music technology, startup entrepreneurship, online media, screenwriting and TV show pitches. Booker has access to a vast network of freelancers around the world.
Recent Posts
  • COVERAGE OF “SONS OF GALLIPOLI”
  • Vice’s Noisey asks Booker Sim to trendcast EDM
  • “The coolest NYC companies” Booker Sim in Time Out New York
  • Booker Sim in Magnetic Mag
  • Cyclingnews on Booker’s Beyond the Peloton series

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