Cadbury Airs Documentary On Bicycle Factory

“The Hive partnered with Toronto’s Frantic Film sand Alexandre Trudeau and Booker Sim, partners at Montreal-based JuJu Films, to create a 45-minute documentary called Wheels of Change.  The film focuses on The Bicycle Factory, a Cadbury initiative launched last year with the goal of providing young people in the cocoa-producing communities of Ghana with potentially life-changing bicycles that help them travel to school, get food and retrieve water. The film chronicles the impact the first of these bicycles had on young people’s lives.”  Read the Marketing Mag article here.

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