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STRATEGY ARTICLE ON “WHEELS” DOC
May 1, 2011
“With the help of Frantic Films in late 2009, it enlisted Alexandre Trudeau and Booker Sim to direct a doc […]
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AACE Award for “Wheels” doc
March 28, 2011
The Wheels of Change doc Booker helped make won an Applied Arts Creative Excellence Award for Broadcast TV — Branded Content in […]
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SMPIA on Branded Content & “Wheels” doc
December 15, 2010
“There is obvious opportunity to work on the production of the client’s new platform, but in addition to utilizing digital […]
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Cadbury Delivers 5000 Bikes To Ghanaian Kids
October 20, 2010
“The film — made by professional documentarians Booker Sim and Alexandre Trudeau (Pierre and Maggie’s son) — certainly situates our […]
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CTV, Cadbury, The Hive, Frantic team up for WHEELS OF CHANGE
October 10, 2010
“The Hive’s Bicycle Factory integrated campaign for Cadbury Canada, which turns UPC codes from Cadbury products into bicycles shipped to […]
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Cadbury Airs Documentary On Bicycle Factory
October 1, 2010
“The Hive partnered with Toronto’s Frantic Film sand Alexandre Trudeau and Booker Sim, partners at Montreal-based JuJu Films, to create a 45-minute documentary called Wheels of […]
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“8 MILE vs GET RICH”
March 18, 2008
by Booker Sim Eminem and 50 Cent have both overcome tremendous obstacles to get where they are today. Both tell […]
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“Co-Branding Puma and Queensbridge”
July 27, 2007
by Booker Sim “My first year of ninth grade, can’t forget that day of school/ It was cool, till your man […]
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“The JuJu Method”
May 8, 2007
by Booker Sim JuJu is west African magic. And JuJu is a creative collective I started with childhood friends Alexandre Trudeau […]
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“The Rap Illiad”
June 16, 2006
by Booker Sim photo by Boogie “Sing, Goddess, the Wrath of Achilles.” — Homer’s “ILIAD” Thousands of years before Brad Pitt […]