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Cyclingnews on Booker’s Beyond the Peloton series
November 11, 2011
“In their first season Beyond the Peloton shot 15 episodes, with 12 following in 2010 and then 7 in 2011, […]
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STRATEGY ARTICLE ON “WHEELS” DOC
May 1, 2011
“With the help of Frantic Films in late 2009, it enlisted Alexandre Trudeau and Booker Sim to direct a doc […]
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AACE Award for “Wheels” doc
March 28, 2011
The Wheels of Change doc Booker helped make won an Applied Arts Creative Excellence Award for Broadcast TV — Branded Content in […]
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SMPIA on Branded Content & “Wheels” doc
December 15, 2010
“There is obvious opportunity to work on the production of the client’s new platform, but in addition to utilizing digital […]
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Cadbury Delivers 5000 Bikes To Ghanaian Kids
October 20, 2010
“The film — made by professional documentarians Booker Sim and Alexandre Trudeau (Pierre and Maggie’s son) — certainly situates our […]
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CTV, Cadbury, The Hive, Frantic team up for WHEELS OF CHANGE
October 10, 2010
“The Hive’s Bicycle Factory integrated campaign for Cadbury Canada, which turns UPC codes from Cadbury products into bicycles shipped to […]
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Cadbury Airs Documentary On Bicycle Factory
October 1, 2010
“The Hive partnered with Toronto’s Frantic Film sand Alexandre Trudeau and Booker Sim, partners at Montreal-based JuJu Films, to create a 45-minute documentary called Wheels of […]