Microsoft

2023 saw the release of a Microsoft brand doc series I wrote, directed, produced and provided content strategy for alongside long time friend Aaron A, featuring users on three continents sharing how Microsoft products address their local needs. My former Jam3 colleague Heather Phenix, EP on NUCLEAR DISSENT, got me the gig through her new employer, Superf.ly. 

One of the most compelling stories was shot in Accra, Ghana, where I was reunited with friends from two Cadbury campaigns I directed there. My close friend from Brooklyn, Mexican DP Alejandro Mejia Gaviño took a break from award-winning art films to shoot our little campaign – largely because of the lure of checking out Ghana together. 

Along with the hero videos (links below), we delivered 48 short social media videos and photos based on a content strategy I co-created.

Here’s the 365 Life Hacks campaign page, and here are direct links for our Accra, Rotterdam, Manchester and Salt Lake City hero videos. 

While at Jam3 (now experience.monks), I led user-centered campaigns for various Microsoft products, including:

Excel influencer videos, as writer/producer, with motion designer Andrew Vucko.

Office user videos, again with motion rockstar Vucko and Jam3 motion designer John Flores.

Skype, directed by Dean Moore, with Flores on motion and the homie Greg Bolton as CD.

Sharepoint, as writer, producer, story editor, again with Bolton and Flores.  

These projects gave me the opportunity to embed myself on the Microsoft campus in Redmond – interacting with developers, product leads and their in-house agency, getting a behind-the-scenes look at the company’s culture and process.